Attract
Your content, SEO, social, and advertising efforts should all be working for you and finding the right people for your company.
Certified HubSpot Marketing Hub Partner
HubSpot Marketing Hub Services for Smarter, Automated Marketing
HubSpot Marketing Hub enables you to bring email marketing, automation, lead nurturing, landing pages and forms, campaigns and ads, social media marketing, analytics, and CRM-powered marketing all in one place. Dean Infotech helps businesses to set up, customize, automate, and optimize Marketing Hub to generate leads, nurture prospects, increase engagement, and measure marketing performance.
✓
Marketing Automation
✓
Lead Generation
✓
Email Marketing
✓
Workflows
✓
CRM
✓
Analytics
✓
Campaigns
New Leads (30d)
612
Email Open Rate
38%
MQL to SQL Rate
+21%
NEW LEADS
Landing Page: Ebook42 leads New
Webinar Signup28 leads
NURTURING
Product Nurture Sequence156 contacts Active
Re-engagement Campaign84 contacts
MARKETING QUALIFIED
Ready for sales handoff37 contacts
Campaign sent
38% open rate
Workflow live
Lead scoring automated
What Is HubSpot Marketing Hub?
One platform to attract, engage, and measure your marketing
HubSpot Marketing Hub is HubSpot's marketing software, designed to help you attract visitors to your site, convert leads, automate marketing tasks, execute marketing campaigns, and measure marketing results. HubSpot Marketing Hub onboarding removes the need for businesses to manage email, ads, forms, and reporting in different tools; it connects the dots of marketing with HubSpot CRM data to better understand and optimize a customer's journey from initial interaction to conversion.
Engage
Generate and qualify leads using forms, landing pages, email, and marketing automation.
Measure
Track the return on customer interactions and marketing efforts to specific performance and revenue metrics.
Why It Matters
Marketing that runs in silos is hard to trust or improve
When email, forms, ads, and reporting are distributed across multiple tools, marketing and sales may discover they are dealing with multiple versions of the very same contact – and not know which variation of marketing led to which version of sales.
↓Manual list exports & rework
↑Confidence in reporting
Why Businesses Use Marketing Hub
Centralized Marketing
Plan a range of marketing initiatives through one marketing platform.
Marketing Automation
Enhance repetitive manual activities with workflows, automation, and intelligent processes.
CRM-Connected Data
Get information on contacts and customers for more effective and relevant marketing.
Lead Nurturing
Continue to nurture prospects according to the life cycle stage and interactions.
Measurable Marketing
Relate campaigns, channels, and activities to measure marketing performance.
Scalable Marketing Operations
Marketing Hub Enterprise implementation develops repeatable marketing procedures that can change with the expansion of your staff and enterprise.
How It Works
How Does HubSpot Marketing Hub Work?
Attract
Your customer base is made up of visitors who discover your business via search, content, social media, and paid advertising.
SEOContentSocial MediaPaid Ads
Capabilities
What Can You Do With HubSpot Marketing Hub?
The marketing funnel is addressed by five capability groups that are interconnected. To view the components of a group, click on a group.
A Note On Scope
Availability of features depends on your HubSpot Marketing Hub subscription plan. We'll let you know what's available before we make a recommendation for a subscription plan for you.
Attract Visitors
5 capabilitiesContent, search, paid – inbound channels to your business that bring quality traffic.
SEO
Organic search visibility
Blogging
Ongoing content publishing
Social Media
Scheduled, tracked posting
Paid Advertising
Supported ad platforms
Content
Resources that are used to support demand generation.
Not Sure Which Applies to You?
Not Sure If You Need a Full Marketing Hub?
Tell us what you are doing, and we will inform you whether it's something you can easily configure, a specific feature of Marketing Hub, or a full HubSpot Marketing Hub setup in the USA.
Talk to a HubSpot ExpertFeatures
HubSpot Marketing Hub Features
The core skills that we set up, construct, fine-tune, and sustain in Marketing Hub.
Email Marketing
Create, personalize, evaluate, and plan one-on-one e-mail marketing campaigns.
Landing Pages
Create lead-generating and campaign-specific landing pages.
Forms
Collect visitor data and link the forms to your CRM.
Marketing Automation
Automate repetitive marketing activities and customer journeys.
Workflows
Develop marketing and lead management processes that are triggered.
Lead Nurturing
Communicate value-added messages at every touchpoint in the customer's buying journey in a timely fashion.
Social Media
Handle, share, monitor, and report on social media.
Ads
Plan and monitor successful advertising and activities.
SEO
Develop, fine-tune and fine-tune text for search engines.
Analytics
Understand the volume of traffic to your site, their interactions with your site, and how they are converting.
Reporting
Create dashboards and reports around important marketing KPIs.
Attribution
Relate marketing efforts to conversion and revenue (if possible).
Live Chat
Engage with website users and conduct on-the-spot discussions.
ABM
Provide assistance for marketing strategies that are focused on the account.
AI-Powered Capabilities
Use HubSpot AI and Breeze capabilities to assist with certain marketing tasks.
Email Marketing
HubSpot Email Marketing: Create, Automate & Optimize Campaigns
HubSpot Marketing Hub allows marketers to build, schedule, and manage emails, as well as integrate email with CRM data, segmentation, and automation. Is it possible to automate email marketing with HubSpot? Yes – Marketing Hub can send emails automatically when certain conditions are met, or based on filters and the requirements of the campaign.
Campaign Emails
Single and segmented email campaigns to targeted recipients or lists.
Automated Emails
Email that is sent from a contact action, property, or lifecycle state.
Personalization
Content adapted with information that exists in the contact and CRM.
Segmentation
Lifecycle stage, list, and behaviour-targeted sends.
A/B Testing
The subject line/content for better performance was tested.
Performance Tracking
Open, click, and engagement data for every e-mail sent.
Marketing Automation
HubSpot Marketing Automation
With the help of a HubSpot marketing automation agency, teams can set up repetitive marketing activities to establish a customer journey based on contact data, lifecycle stage, and engagement. This is a typical automated flow that starts with capture, nurture, qualify, and then handoff to sales.
Lead & Lifecycle Automation
Lead Nurturing
Automated journeys that nurture prospects through the funnel, based on their behavior.
Lead Assignment
A set of rules to automatically route leads to the appropriate representative.
Contact Segmentation
Contacts will automatically appear on the list and in audits.
Lifecycle Updates
Stages of contacts as their involvement evolves.
Sales Handoff
Leads that are entered into a sales CRM with context and have been qualified as marketing.
Engagement & Workflow Automation
Email Automation
Email messages that are triggered by certain circumstances and/or actions.
Internal Notifications
Key marketing and sales teams are notified when the lead completes a critical action.
Follow-Up Automation
Automated follow-up after form submission or download, or after an event.
Campaign Workflows
Automated steps in campaign sequences and triggered by defined activities.
Want Marketing Hub Scoped Across Every Hub?
Marketing, Sales, Service, CMS, and Operations Hubs can all be part of a single audit engagement, which can come in handy for teams that are managing the larger HubSpot Customer Platform.
Lead Generation
HubSpot Marketing Hub for Lead Generation
01
SEO
Organic search is a source of targeted traffic to your site.
02
Content
These visitors are given assistance and information through the content.
03
Landing Page
A dedicated landing page that has a single focus and purpose.
04
CTA
There is a clear CTA, which leads visitors towards conversion.
05
Form
The data collected for the offer.Data gathered by the internet explorer who made the offer.
06
CRM Contact
The submission turns into a monitored and identifiable contact.
07
Nurturing
Automated follow-up maintains that contact over time.
08
Qualified Lead
The signals of engagement and fit are used to determine when a contact is ready for a salesperson.
Lead Nurturing
Nurture Leads Automatically With HubSpot
01
New Lead
A contact is captured via a form, landing page, campaign, or any other conversion point within the CRM system.
02
Educational Email
A relevant email to start off with is helpful and helps to establish trust.
03
Content Engagement
Content is interacted with by the contact based on their interests and behaviour.
04
Segmentation
The contact data and engagement are used to decide which nurturing path they will enter.
05
Relevant Offer
A more specific offer is provided depending on the level and interests of the contact.
06
Lead Qualification
Assessment of engagement, behaviour, and fit is defined.
07
Sales Handoff
Sales are informed about the engagement context of qualified contacts.
Segmentation & Personalization
HubSpot Marketing Personalization & Audience Segmentation
Contact Segmentation
Classifies into groupings based on shared characteristics, life stages, or behaviours.
Lifecycle Stage
Customized messages to the point in the customer journey.
Behavior
Through page views, downloads, and email activity, a determination of what is relevant next is derived.
Engagement
Recency and depth of interaction have an impact on how contacts are nurtured.
Audience Lists
Static lists and Active lists, which organize contacts by a certain attribute.
Personalized Content
Smart content and personalised tokens with the information that is available in the contact details.
Campaign Management
Manage Multi-Channel Marketing Campaigns in HubSpot
Emails sent as part of the same marketing strategy, but in the form of a campaign or automated emails.
Website
Everyone within your organization who has a landing page or web pages tracked to a URL with campaign tracking.
SEO
Performance tracking of the Organic Content along with the general campaign activity.
Social
Social media engagement and scheduled posts are monitored.
Ads
Any paid activity that is measured against a campaign objective and target audience.
Content
Groups of marketing assets that are organized by campaigns and audiences.
Landing Pages
Conversion points were associated with campaigns and activities that were pushing them.
Content & SEO
HubSpot Marketing Hub for Content & SEO
Marketing Hub takes your content marketing one step further, enabling you to generate demand through your blog and content, optimize it to boost visibility, measure it, and measure it again. Marketing Hub is built to give teams the ability to utilize their content in their bigger marketing and lead generation initiatives. If you're looking for website architecture and advanced content management, please contact us for services such as HubSpot CMS Development and HubSpot Content Hub services.
Blog
Ongoing content publishing that supports demand generation.
Topic & Content Strategy
Content hub that is developed for your audience.
SEO Recommendations
To boost organic visibility, advice is provided on-page.
Content Optimization
Optimised and improved existing content for search and engagement.
Internal Linking
Content that drives direct traffic and leads to relevant conversions.
Landing Pages
Content pages targeting offers, focusing content.
Content Performance
Data that shows meaningful engagement of users with content.
Search Visibility
Ongoing measurement of the performance and visibility of organic search.
Not Sure Which Applies to You?
Not Sure If You Need a Full Marketing Hub?
Tell us what you are doing, and we will inform you whether it's something you can easily configure, a specific feature of Marketing Hub, or a full HubSpot Marketing Hub setup in the USA.
Talk to a HubSpot ExpertSocial Media & Advertising
Social Media & Paid Advertising With Marketing Hub
Marketing Hub's social media and advertising management features allow marketers to integrate their social and advertising efforts with the larger marketing data and reporting. Does HubSpot have social media and ad capabilities? Yes - on to advertising platforms and channels below.
Schedule PostsCreate your social posts in advance.
Manage CampaignsCoordinate activity using facilitated communication.
Track EngagementMonitor social interaction and engagement data.
Connect ReportingRelate social activity to marketing data.
Google AdsMonitor PPC advertising campaigns.
Meta AdsFacebook and Instagram ads
LinkedIn AdsB2B-focused advertising campaigns
Campaign TrackingAssociate ads with campaign files
ROI MeasurementFor each campaign, evaluate the outcome; if appropriate, create an account.
At the moment, on each platform, you can connect with social and advertising contacts based on your HubSpot subscription and API capabilities.
CRM + Sales Alignment
How Does Marketing Hub Work With HubSpot CRM and Sales Hub?
01
Marketing Activity
Each touchpoint can be tracked, be it an email, a form, a page visit, or an interaction with an ad.
02
Contact Data
This activity creates a complete profile of each contact and how they interact with you.
04
Lead Qualification
Engagement and fit are measured against specific qualification criteria.
05
Sales Handoff
Qualified leads move on to sales, based on the marketing they have.
06
Deal
The opportunity is used by Sales with the contact's marketing history.
07
Revenue
Marketing activity may be assigned to pipeline/revenue reporting as appropriate.
Lead Scoring & Sales Handoff
Lead Scoring & Marketing to Sales Handoff
Lead Qualification
The same parameters to determine who is ready for sales.
Lead Scoring
Contacts were sorted based on how well they fit and how engaged they were.
Sales Notifications
Reps are informed when a contact has met a set of criteria and is now “sales ready” for a response from the company.
Task Assignment
Automatically assigned follow-up tasks to the right Sales Rep.
Lifecycle Management
Contacts' transitions from one lifecycle stage to another were consistent.
Handoff Automation
Marketing-to-sales handoff on a specific basis and not for the moment's fancy.
Analytics & Reporting
HubSpot Marketing Analytics & Reporting
Marketing Hub reporting simplifies marketing, campaign, lead generation reporting, email reporting, and attribution reporting so teams can prioritize marketing channels and activities driving leads and business results.
↑
Traffic
Understand what sources visitors are coming from and what channels they are coming from.
↑
Leads
Keep a tab on leads by source to identify leads that are being created from the marketing investment.
↑
Conversion Rate
Track visitors' conversions and/or drop-offs throughout the marketing funnel.
↑
Email Performance
Open, click, and engagement rates per individual send.
↑
Campaign Performance
Identify campaigns that are driving positive engagement and pipeline.
↑
Customer Acquisition
Recognize where leads come from to acquire new customers.
1×
ROI
Review the marketing investment that is impacted and pipeline/revenue.
↑
Revenue Influence
Link marketing efforts to closed revenue when attribution data can be used.
Want Marketing Hub Scoped Across Every Hub?
Marketing, Sales, Service, CMS, and Operations Hubs can all be part of a single audit engagement, which can come in handy for teams that are managing the larger HubSpot Customer Platform.
Attribution & ROI
How Does HubSpot Measure Marketing ROI?
01
Ad
The customer journey starts with a touchpoint, which is either paid or organic.
02
Landing Page
The visitor is directed to a page with a particular offer at the center of the page.
03
Form
The visitor is a contact who is tracked and identifiable.
04Email
Nurture emails help to keep the relationship alive and encourage engagement.
05
Sales Interaction
A trained contact makes contact with a sales representative.
Account-Based Marketing
Account-Based Marketing With HubSpot
Account-based marketing is an approach that targets marketing and sales efforts toward high-value companies, as opposed to targeting each lead as a single opportunity – ideal for enterprise prospects, strategic accounts, high-value B2B opportunities and longer sales cycles.
Target Accounts
Depending on the company, this may be a strategic business opportunity.
Talk to an ExpertAI in Marketing
How Can AI Improve HubSpot Marketing?
AI-Assisted Content
Help with writing, enhancing, and adapting marketing material.
Talk to an ExpertAudience Insights
Assist in interpreting data about audience behaviours and audience engagement.
Talk to an ExpertAutomation Assistance
Functionality to create, audit, and improve marketing processes.
Talk to an ExpertCampaign Optimization
Provide assistance with campaign opportunities and gaps in performance.
Talk to an ExpertAI-Powered Segmentation
HubSpot support for creating more relevant and precise audience segments.
Talk to an ExpertMarketing Insights
This helped identify relevant trends throughout marketing performance data.
Talk to an ExpertChoosing a Plan1 2 3 4
Which HubSpot Marketing Hub Plan Is Right for You?
Depending on the automation, reporting, contacts, marketing channels, governance, and advanced features your business requires, choose the Marketing Hub tier that fits. Prices and features may differ, and you should verify the exact features of any plan before buying.
RequirementTypical ConsiderationSuggested Tier
Basic marketing activitiesEntry-level capabilitiesStarter
Email + basic automationStarter-level capabilitiesStarter
Advanced automationProfessional-level capabilitiesPro
Advanced reportingProfessional or Enterprise, depending on requirementsPro/Ent
Account-based marketing (ABM)Higher-tier capabilitiesEnt
Advanced attributionHigher-tier capabilitiesEnt
Enterprise-scale marketingEnterpriseEnt
This table is just for illustrative purposes; during discovery, we confirm the appropriate tier based on your needs, not just the tier in this table.
Confirm Requirements
We first identify your automation, reporting, contact, and channel needs.
Compare Tiers
The capabilities are compared to the current levels of the tiers.
Verify Current Pricing
Each HubSpot pricing plan that has been published is checked before giving a recommendation.
Choose With Confidence
You are given a suggestion on a particular level according to your actual marketing requirements.
Implementation
How Dean Infotech Helps You Implement HubSpot Marketing Hub
A step-by-step approach for each Marketing Hub interaction.
1
Discovery
To determine goals, audience, existing systems, and marketing plans.
2
HubSpot Assessment
Look at your existing portal, configuration, and marketing.
3
Strategy
Learn about campaigns, life stages, automation, and reporting requirements.
4
Configuration
Create properties, forms, lists, tracking, and required components of Marketing Hub.
5
Automation
Develop workflows, nurture sequences, and hand off to sales.
6
Testing & Launch
Test forms, automation, tracking, integrations, and reporting.
7
Training & Optimization
Give the team empowerment and involve them in the continuous improvement process.
Our Services
HubSpot Marketing Hub Services by Dean Infotech
Marketing Hub Implementation
Create Marketing Hub based on business and marketing needs.
Talk to an ExpertMarketing Automation
Create customer journeys & design processes.
Talk to an ExpertLead Nurturing
Establish structured communications channels for prospects.
Talk to an ExpertCampaign Management
Create, implement, and schedule integrated marketing campaigns.
Talk to an ExpertEmail Marketing
Create and set up individualized e-mail communication.
Talk to an ExpertCRM & Sales Alignment
Link marketing to HubSpot CRM Implementation and sales activities.
HubSpot CRM ImplementationReporting & Analytics
Develop useful marketing dashboards and reporting.
Talk to an ExpertIntegration
Integrate Marketing Hub with other business systems.
HubSpot Integration ServicesOptimization & Support
Continuously improve existing Marketing Hub configurations and processes.
HubSpot SupportWho It's For
Who Is HubSpot Marketing Hub For?
The platform is the same. It will look different depending on your business's actual outreach and marketing activities.
B2B Companies
Create a marketing funnel and work through it to build and nurture leads.
SaaS Companies
Embed content and automated, data-driven marketing.
Professional Services
Turn your website visitors into qualified business opportunities.
Enterprise Marketing Teams
Set up intricate campaigns, automate, and report.
Growing Businesses
As the team grows, streamline marketing efforts.
Account-Based Businesses
Create niche marketing strategies for key accounts.
Success Stories
HubSpot Marketing Hub Success Stories
[Illustrative examples — replace with verified client outcomes before publishing.]
SaaSChallenge: Leads were being captured but not always nurtured
Solution: Dean was able to identify the stages of the lifecycle, create automated nurture workflows, and enhance the handoff between marketing and sales.
Result: Replace with a true and authenticated measurement before publishing.
Professional ServicesChallenge: Marketing was distributed among various tools and hard to measure campaign performance.
Solution: Dean was able to link campaigns, CRM data, automation, and reporting in Marketing Hub.
Result: Use a legitimate, verified metric before publication.
B2B TechnologyChallenge: The marketing team had problems with manual segmentation and follow-up
Solution: The marketing team had problems with manual segmentation and follow-up. Dean adopted automated workflows, audience segmentation, and targeted nurturing journeys.
Result: Publish appropriate and accurate measurements.
FAQs
Frequently Asked Questions About HubSpot Marketing Hub
Can't find what you're looking for? Talk to an expert directly.
Marketing Hub is HubSpot's marketing software, built to help you attract visitors, generate and nurture leads, automate marketing workflows, manage campaigns, and measure results - all using HubSpot's CRM data.
Marketing Hub should enable you to attract visitors, capture leads, automate marketing, nurture leads, manage campaigns, and track marketing performance.
Marketing Hub seamlessly combines all marketing channels, customer data, automation, campaigns, and reporting in the HubSpot ecosystem to enable marketing teams to manage the customer journey.
Email marketing, landing pages, forms, workflows, automation, lead nurturing, social media, advertising, SEO, analytics, reporting, attribution, and more features of marketing are supported by Marketing Hub.
No. Marketing Hub is HubSpot's marketing platform, while HubSpot CRM manages customer and prospect records. The two organizations work together to synchronize the information on contacts and customers with the information on marketing activity.
Marketing Hub ties campaigns, forms, emails, website activity, and engagement to CRM records to provide a common contact history for marketing and sales teams.
Yes. Marketing Hub can also automate these and other marketing processes, such as lead nurturing, segmentation, lifecycle updates, follow-up communication, notifications, and more.
Yes. Marketing Hub enables automated emails via workflows and other available automation features based on set triggers, audiences, and campaign needs.
Yes. Marketing Hub's tools, like lead nurturing workflows, email, segmentation, and personalization, will aid you in maintaining prospects moving forward in your funnel.
Yes. Marketing Hub allows marketing activities with lead generation capabilities (landing pages, forms, CTAs, content, SEO, ads, social media, and other supported marketing channels).
Get Started
Ready to Turn HubSpot Marketing Hub Into a Growth Engine?
Whether you're implementing Marketing Hub or rebuilding your automation, optimizing lead nurturing, synchronizing your marketing and sales, or just optimizing your current portal, Dean Infotech has the expertise to build a Marketing Hub setup to fit your business goals.
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